Why freeze dry fresh pieces of fruit and immerse them in decadent dark chocolate? Why did Picasso pick up a paint brush? For that matter, why did Joe down the street mow the logo of his favorite football team in his front lawn? In a word, love. We love real nutritious fruit and chocolate. We freeze dry it fresh because there’s no better way to preserve its natural nutritional value. With Tru Fru, indulgence is natural!